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Data cleansing & verification

Clean data. Better campaigns.

B2B data decays every month. We verify, correct, standardize and de-duplicate your database so every campaign reaches real buyers.

Why cleansing matters

Annual B2B data decay~25–30%
Typical duplicate rate10–20%
Bounce rate after cleansing< 3%
Turnaround2–5 days
Services

Complete data hygiene

Data Verification

Confirm contacts are still at their company and in the same role.

Email Verification

Remove invalid, risky and catch-all addresses before you send.

De-duplication

Merge duplicate contacts and accounts across systems.

Standardization

Consistent formats for titles, phone numbers, addresses and states.

Data Profiling

Understand completeness, accuracy and gaps across your database.

CRM Data Audit

A full health report with prioritized recommendations.

CRM audit summary 120,000 records
FindingRecordsAction
Invalid emails18,240Replaced
Duplicates9,615Merged
Job changes12,302Updated
Bad formatting22,410Standardized
CRM data audit

Know exactly what's wrong — and fix it

Our audit scores your database on accuracy, completeness and duplication, then cleans it and fills the gaps with enrichment.

  • Field-level accuracy scoring
  • Duplicate and conflict detection
  • Decay and job-change analysis
  • Ongoing hygiene schedule
Impact

What clean data does for you

0Bounce rate after cleansing
0Average reply-rate lift
0Lower data storage costs
0More accurate lead routing
FAQ

Data cleansing questions

CSV and Excel files, plus direct work in Salesforce, HubSpot, Microsoft Dynamics and most other CRMs.

For most B2B teams we recommend a full cleanse every quarter, with verification before every large campaign.

Get a free CRM health check

Share a sample file and see what's hurting your campaigns.